Mission

At Open Looks, our mission is simple: to create premium apparel that performs in real life, and to use our business as a force for good. Founded in Charlotte, Open Looks designs high quality apparel and accessories that balance performance and everyday wear, with an uncompromising focus on comfort, durability, and clean design.

We believe success isn’t measured only by what we sell, but by what we give back. Every product we create supports our commitment to the game, the officiating community, and the organizations that strengthen the places we live and work. From investing in youth programs to supporting officials and honoring those who’ve made a lasting impact, Open Looks exists to make a difference, on and off the court.